Pick an advertisement from a magazine.
1. What is the name of the magazine and the date of publication?
2. What is the product being sold? What is the company?
3. Who do you think the target audience is? Why?
4. Which of Maslow's needs is this advertisement trying to appeal to?
5. Of Aristotle's four rhetorical proofs, which does this advertisement try to incorporate? How?
6. What other persuasive techniques that we discussed does this advertisement incorporate?
7. Overall, do you think this advertisement is effective in getting their target audience to buy their product?
8. If you were an advertiser, what kind of advertisement would you design to persuade people to buy the product? Explain in detail.
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16 comments:
1. Seventeen - May 2010 issue
2. The product being sold is a Venus Embrace razor. The company is Venus.
3. I think the target audience is teenage girls and young adult women because it is advertising how much your guy will love your smooth legs.
4. This advertisement would appeal to the "identity" part of the Maslow's need pyramid.
5. This advertisement appeals to "pathos" because it will make you happy.
6. This advertisement also incorporates branding because Venus is a very popular type of razor brand. It also displays sensory appeals.
7. Yes I do believe it was effective for the target audience because it made me want to buy it!
8. I would design an advertisement that is very colorful because that draws attention to it. It would also display the product somewhere on it. I would also display the logo fairly big on the page. I would incorporate something romantic or funny into the ad. I would also try to come up with a creative catch phrase or saying to put on the ad. These things would make a really good and useful ad.
1. Teen Vogue - April 2010
2. The product being sold is Loreal Paris Hip Studio Secrets Professional Eye Shadow Duos. The company is Loreal Paris.
3. I think the target audience is mostly teenage girls because it is advertising how to make your eyes look more dramatic and gorgeous.
4. This advertisement is trying to appeal to Identity of Maslow's needs.
5. This advertisement tries to incorporate Aristotle's rhetorical proof of Pathos because it will make you feel more beautiful and, therefore, happy.
6. Some other persuasive techniques this advertisement incorporates are branding, positioning, and sensory appeals.
7. Yes, I think this advertisement is very effective in getting their target audience to buy their product because it has phrases like "Backstage beauty secrets made easy" to make it seem like this eyeshadow will make you look like famous people.
8. I would design an advertisement that is very catchy and eye-appealing to whoever I am trying to get to buy my product. I would display the product in some type of situation that would make it look better than some other product and also add a catch-phrase that people can easily remember.
1)national geographic; April 2010
2)taurus sho; ford
3)people who drive
4)fitting in
5)ethos ford is a highly respective company
6)appealing to felling
7)yes
8)someone driving the car that is happy with the cars proformas
1. motor trend - 5/10
2. fram oil filter
3. car fanatics, most dont care about oil filters
4. physical safty
5. logos they say that it is better then the rest
6. branding , cost benifit, transfer
7. yes they make it seem awsome
8. i would mke sure it apealed to the culture of my target audience and use the "everyone is doing it " method
1. Seventeen Magazine April 2010
2. Rimmel London Makeup
3. Younger girls, because its selling makeup that will last long and stay on all night.
4. Identity
5. Pathos
6. Bandwagon
7. Sure, It has a girl being sexy, and every girl wants to be sexy right.
8. Almost like this, they did good at making the girl feel they will be wanted with this makeup, but they need to make more than just the girl
1. Discover, 3/10
2. a telescope :Original C8, Nex Star 8SE: celestron
3. people who like to look at stars, its a telescope used for looking at stars
4. need of entertainment
5. physical, they are providing entertainment
6. ethos
7. No, it doesn't say much about the product.
8. Give facts about the product to show how great of it is
1. Health - April 2010 issue
2. The product being sold are Shape-Ups. The company is Skechers.
3. I think the target audience is people that feel they need to lose weight. The ad is explaining how you can lose weight, tone muscles, improve posture, and how the shoes can reduce stress on knees and ankles.
4. This ad would appeal to the safety, love and belonging, identity, and self-actualization parts of Maslow's Hierarchy of needs.
5. I believe this ad appeals to the pathos part of Aristotle's Rhetorical Proofs because the shoes in the ad would make a person feel good about themselves.
6. The ad also incorporates branding because of the Skechers logo that is quite familiar. Also the ad incorporates positioning because its appealing to a certain type of people.
7. Yes, this ad makes me want to go buy a pair of Skechers Shape-Ups so I could get into super shape!
8. I would add more exciting colors to my advertisement and show actual results from using the Shape-Ups.
1. Seventeen and may 2010
2.eye shadow, smokyshadowblast, covergirl.
3. girls, teenagers, because the girls in the picture are younger.
4. identity, because the product makes you look better.
5.pathos, because it makes the girl feel better and prettier.
6. yes they use branding because they use from runaway to any day because its a slogan, also it uses sensory appeals, because it appeals to feel taste see .
7. yes, because girls want to feel pretty and the add does show ,but the little drescription is pointless
8.more picture more examples
Beatriz D.
1. Cars worth waiting for - May 2010.
2. The product is being sold in UBER-SEDAN. The company is UBER-SEDAN.
3. i think the target would be to teenagers and younger adults because most teenagers and young adults will want a car this awesome
4. This advertisement would appeal to the identity part of Maslow's need pyramid.
5. this advertisement would appeal to pathos because it will make you happy.
6. This advertisement incorporates branding because Toyota and BMW are very popular car dealers especially Chevy.
7. Yes definitely effective for the target audience because it made me want to buy the Chevy Camaro.
8. I would design an advertisement that has alot of color because it draws attention to the product. It also would display the camaro or what ever the product is. I would display the logo fairly big but not too big on the page. I would incorporate something fast on the ad. These things would make a very good ad.
--Matt W.
1. Reader's Digest April 2010
2. Chips Pringles
3. Families because pringles now contain more chips.
4. physical
5. ethos
6. safety, love and belonging, identity, and self actualization
7. Yes, because it shows you the product and tells you what you will receive.
8. I would advertise something colorful or something that tells what the product is and what it will do for the costumer.
1.double double animal
2.2009 corvette zr1
3.people who want fast cars
4.cars
5.the first one
6.sales
7.yes
8.the same one
1. Ipad- Apple.com
2. Ipad by Apple
3. working class people
4. identity
5. mythos it appeals to culture
6. branding- "outfit your ipad"
7. yes
8. I would make it more kid oriented and to the general public.
FEDEX commercial
FedEx fed-ex to ship items
working adults because they are the people who send those packages
safety
pathos how makes you happy watching it
branding
yes
video games inappropriate games
1. Seventeen Magazine April 2010
2. Rimmel London Makeup
3. Teenagers and younger girls because it is selling makeup that says that it will last all night long.
4. Identity
5. Pathos
6. Bandwagon
7. Yes, because now a days girls think they have to look "perfect" so they will do what it takes to get 'the look'.
8. I would do something close to this because it seems like it would really well to get peoples attention.
1. i watched a commercial for geico
2.the product is insurance and geico
3. to older parents or for new comers to insurance
4. safety
5. logos and a little bit of mythos gives you info and tells you about there traditions
6. gives you the ifno that you should know
7 yes
8.give more of the traditions and how it can help you
1. outdoor life April 2010
2.Quick Fire Torch from Bernzomatic
3.people who grill camp work in construction; to start the grill or campfire, or to weld with.
4.it would go under identity because it look's good, or like it would work the best.
5. I think this would go under Aristotle's rhetorical proof Logos, because it say's hot, fast, easy in capital bold letters.
6. it say's it works 30% faster, but doesn't specify what's slower.
7.yes because it looks like it works well.
8.maybe why it's better, or show someone using it:for campfire's welding, etc.
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