Speech Reflection- Due April 23rd

Go to the following link: http://www.youtube.com/watch?v=Jll5baCAaQU.

If you don't get Internet at home, you can go to www.kickyoutube.com and download it at school, you can ask Mr. Mohr to iChat the video to you, or you can access it and download it from the Persuasion Folder on Angel.

Watch the entire video before answering questions.

1. What seem to be the overalll central themes and ideas of the speech?

2. How does the speaker use: a. ethos(credibility) b. pathos(emotion) c. logos(logic) and d. mythos(appealing to American values) in his speech? Give specific examples.

3. How does the speaker use delivery to enhance the ideas in the speech? Specifically, how does he use: pauses, vocal emphasis, delivery, and eye contact?

4. Was the speech effective or ineffective in your eyes? Why or why not?

Advertisement Analysis Blog-Due April 16th

Pick an advertisement from a magazine.

1. What is the name of the magazine and the date of publication?

2. What is the product being sold? What is the company?

3. Who do you think the target audience is? Why?

4. Which of Maslow's needs is this advertisement trying to appeal to?

5. Of Aristotle's four rhetorical proofs, which does this advertisement try to incorporate? How?


6. What other persuasive techniques that we discussed does this advertisement incorporate?


7. Overall, do you think this advertisement is effective in getting their target audience to buy their product?


8. If you were an advertiser, what kind of advertisement would you design to persuade people to buy the product? Explain in detail.