Advertisement Analysis Blog-Due April 16th
Pick an advertisement from a magazine.1. What is the name of the magazine and the date of publication?
2. What is the product being sold? What is the company?
3. Who do you think the target audience is? Why?
4. Which of Maslow's needs is this advertisement trying to appeal to?
5. Of Aristotle's four rhetorical proofs, which does this advertisement try to incorporate? How?
6. What other persuasive techniques that we discussed does this advertisement incorporate?
7. Overall, do you think this advertisement is effective in getting their target audience to buy their product?
8. If you were an advertiser, what kind of advertisement would you design to persuade people to buy the product? Explain in detail.
9 comments:
1. Seventeen Magazine September 2009
2. The product being sold is the movie Wizards of Waverly Place and the soundtrack. The company is Disney.
3. I think that target audience is 9-18. They are playing on the dreams of kids that want to be magical. Also, there are famous faces in the ad that are in that age range.
4. Love & Belonging
5. Pathos, it is appealing to your creative and childlike dreams. It makes you want to be like them.
6. It has logos and slogans.
7. I think that is effective. It is a fresh and fun way to present a popular show that now has made a movie.
8. If I was an advertiser, I would create a crayon advertisement. The background would be a color by number and they would be 'coloring their world'.
1. Macworld Magazine December 2009
2. iHome from Apple
3. People who like music
4. Identity?, because it makes you happy because it's something you would enjoy?
5. Logos- it makes sense to buy an iHome if you like music
6. branding, bandwagon, cost(iHomes are getting cheaper)
7. Yes, It makes having an iHome look worth buying (which it is)
8. A colorful, eye-catching ad with the benefits you can gain from the product
1. Time, 2009
2. Digorno flatbread melts
3. hungry people
4. sensory details
5. sensory
6. hunger satisfying delicioucity
7. yes, it looks wonderful
8. I would have Lil Wayne endorse my product, cause if the fools reading the ad know whats good for them they'll buy the product so me and my friend Lil Wayne won't have to woop their head.
1. Time Magazine, December 2009
2. The product being sold is Plavix, and the company is Bristol-Myers Squibb/Sanofi Pharmaceuticals Partnership.
3. The target audience is adults and/or people who have had heart problems or heart attacks because Plavix is a medication that can help prevent these happenings, and they typically happen in adults.
4. It is trying to appeal to both physical and safety needs.
5. This advertisement tries to most incorporate the ethos proof because the statement on the advertisement is "You'll never forget that day. Plavix can help keep you from going through it again." It gives you a sense of reassurance.
6. It uses the technique of transfer in a way because the picture on the ad shows someone being rushed around in a hospital because of some health issue.
7. Overall, I think it is because it can relate to many people in our country and gives them a sense of safety with the product.
8. I would design an advertisement similar to this one because many people can relate their situations with it and it can help them feel like it can be prevented.
1. Seventeen & November 16, 2009
2. Nike products.
3. I think the target audience is athletes because the company is using a pro-athlete to convince other athletes to buy their product.
4. Physical because the nike products are releasing stress & making athletes more energetic & better.
5. Ethos & pathos because they are using serena williams to show credibility and pathos to appeal to happiness.
6. It uses branding, logos, & slogans.
7. It does a pretty good job, because it uses a higher athlete to try to prove that the nike products make her a better performer, so others should by the products too.
8. I would use a celebrity to attract all people with the power of credibility and popularity. I would also use bright colors and pictures to attract the audience to look at my ad & be interested, with a topic appealing to all people.
1. Motor Trend Cecember 2009
2. Motor oil, Pennzoil
3. People who own a vehicle
4. Saftey
5. Logos it is saying you should use their oil because it will help your engine
6. Branding, Cost/benefit,
7. yes because it attracts the audience very well
8. I think I would go at it in kind of the same way they did but show the insides of the engine
1. Newsweek November 2009
2. Vicks Cold and Flue Nyquil. Vicks.
3. Adults that have troubles sleeping while sick.
4. physical.
5. pathos
by:molly shane
6.Easy fix to your problems.
7. Yes, he looks very asleep.
8. I would do something similar, or maybe show another picture of a sick person that didn't take their sleeping pills that looks tired and bad.
1. Health magazine.
2. Pom pomegranate juice. Pom.
3. people interested in being healty.
4. Physical safety needs.
5. logos
6. It uses logos.
7. Yes, it is powerful and reaches out to people who are interested in living a healthy life.
8. I would have a sick person buy this drink and have a before and after picture of the person. And then have another picture of that person doing something active.
1. Health magazine.
2. Pom pomegranate juice. Pom.
3. people interested in being healty.
4. Physical safety needs.
5. logos
6. It uses logos.
7. Yes, it is powerful and reaches out to people who are interested in living a healthy life.
8. I would have a sick person buy this drink and have a before and after picture of the person. And then have another picture of that person doing something active.
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